WORLD CUP: WHY ILLEGAL STREAMING WILL BE AT ITS HIGHEST LEVEL
This year, football fans are anxiously awaiting the FIFA World Cup. We will find the best nations, the best players of all major leagues including Neymar Jr (if not injured), Messi, Ronaldo and our blue hope Kylian Mbappe. The Football World Cup is a major sporting event whose broadcast rights are sold at a high price. Some pay channels do not hesitate to shake their checkbooks to win the broadcast rights of larger posters to attract new customers. These channels already confronted in normal time with the pirate broadcast of their content on the web will have even more trouble to be made this year, the world cup taking place in Russia, a country known for its pirate content of high quality (movies, software, live streaming, etc.).
PIRACY BREAKS RECORDS IN RUSSIA
In 2017, a very revealing survey was conducted by Irdeto who is none other than the global giant specialist tools to secure pay TV. So, yes, I know, polls are not necessarily reliable and can be interpreted differently depending on the point of view. Nevertheless, this one will undoubtedly allow you to better understand the report of the Russians to piracy. This poll of 1005 Russian adults revealed that 87% of respondents believe that viewing or sharing pirated content is not illegal. 2 thirds think that downloading pirated content is legal.
Obviously, we can not help but think that this poll by Irdeto allows him to better sell his products, but as we underline above, this survey is very revealing. It also shows that streaming services like Netflix or Hulu are not as popular as in France or the United States and it is not the only one to go in this direction.
A Kagan study on the SVOD market shows that Russia is by far the country where these services are the most affordable.
Is there a link between piracy and the price of SVOD services in Russia? Perhaps it would be reductive to think that these low prices are exclusively due to piracy. Remember however that not so long ago, on VKontakte, a social platform similar to Facebook Facebook, users could very easily find pirated movies or albums.
Moreover, the network of Mark Zuckerberg is not spared by the influx of pirate links. On evenings of big matches (the Champions League, the Clasicos) there are also users broadcasting games.
This can range from the simple user filming his television via a live Facebook or a network providing a flow of more or less good quality. But do not stray from our original subject: Russia.
THE RESPONSE OF RIGHTS HOLDERS AND AUTHORITIES IN RUSSIA
The government has put in place more or less effective mechanisms to curb piracy. As in the rest of the world, these devices were quickly bypassed via tools (VPN, proxies, IPTV or new sites). The Russian telecommunications regulator Roskomnadzor recently managed to block the pirate retransmission of several Russian channels on more than 200 websites. Some have also been de-indexed from Russian search engines.
the government had already introduced new legislation requiring VPN providers to restrict access to sites blocked by ISPs. To date, no VPN provider has been the subject of a procedure, it is estimated, however, that 25% of local Internet users use this kind of software that can be recalled to circumvent the geographical restrictions imposed by the Roskomnadzor.
Pirate sports streaming, which is slowly becoming more popular in France, Spain and Portugal via over-optimized Kodi Boxes, is already well anchored in Russia.Many sites offer links that can be viewed from a browser or in dedicated P2P software (Sopcast or Acestream) on your PC, smartphone or Android box.